Design Briefs

// Brief - Festival ID
A design brief which ask for a identity to be created for a Cultural Music festival. Logo must be created with no more than 3 pms colours. Idea came about through the youth of the community and growing music genres. The Egg represents the life of the community and the Music Cables hatching is representing the new emerging music genres.






// Brief - Fashion Poster + Invite
Clientèle were students in a Fashion Design course wanting a poster and invite design which would promote their Fashion Show. The feel and design were inspired by a few key words; Sophisticated, Pure, Avant Garde and Chic. Overall design was influenced by 1950-1960's dresses and suits. The iconic circle is the representation of wooden thread reels that were used in those times.







// Brief - City of Melbourne Promotion
Brief was to create posters to promote the City of Melbourne. The approach was photographic and it had to be your own photos. Idea was to show Melbourne in a different perspective. I honed in on the details of structural buildings around the CBD. "Find Your Creative Streak" was the tagline used, and in this instance, it was used to relate back to the geometric structure and the details of the building itself.









// Brief - Self Promotion
A simple task to create a business card which had a slice of your own personality. Chose a feature which was my glasses, and used that as the main focus. Strong contrasting colours to create interest. And nice white type set on the back against a black background. By doing so the type itself holds better in the center of the business card, as if you reversed the colours around the type would not sit and seem to float around.







// Brief - Typography Poster + Flyer
Brief was to create a poster with supporting flyer to promote a typography event held at an exhibition. Poster design was influence by constructivism with a hinting colour palette of suprematism. Chosen designer to help promote the event was Zuzana Licko.